Client
De Jong Milieusystemen (SIMALFA®)
Service
Marketing Design
Year
2025
Deliverable
HTML Newsletter Template
De Jong Milieusystemen is the Benelux representative for SIMALFA, a Swiss company that makes water-based adhesives. They sell to foam manufacturers in over 90 countries. Their old newsletters looked like everyone else's. They wanted something that actually looked like them.
simalfa.nlThe Challenge
Sustainability that
gets noticed.
SIMALFA sells a serious product. Water-based, solvent-free adhesives for industrial foam bonding. But their emails didn't reflect that. Generic templates, flat imagery, nothing that told the story of what they actually make.
They needed a newsletter that looked as engineered as the adhesives themselves. Not flashy, just precise.
The Solution
Custom coded.
No compromises.
We built the whole thing from scratch. No templates, no drag-and-drop. Every section hand-coded in HTML and CSS, tested across Gmail, Outlook, and Apple Mail.
Forest-green palette, gold accents, clean type. The structure is straightforward: a scrolling marquee at the top, hero image, intro block, feature cards, a spec row, a story section, and a CTA at the bottom. Nothing decorative. Everything there for a reason.
The Outcome
A newsletter that
feels like the brand.
The newsletter now looks and works like SIMALFA. Their colors, their tone, their precision. We ran it through every major email client to make sure nothing breaks.
De Jong Milieusystemen now has one template they can send with confidence. It looks professional, it works everywhere, and it actually feels like their brand.
Next project
Ready to stop blending in?
Let's build something impossible to ignore.
Start your project